Blogging And Your Bottom Line: How They Relate

Are you blogging? If you aren’t, what’s stopping you? Is it your inability to see that blogging can and will produce revenue for your business, bottom line? Does it seem like a futile waste of time, effort and expense? Blogging for your business does relate to your bottom line, and I’m going to show you how it does.

My question, “Does it seem like a futile waste of time, effort and expense,” brings to mind a few (okay, many) of my failed baking attempts. I believe in, am passionate about and enjoy making delicious food from scratch. I also believe that a great recipe should be a simple, step-by-step procedure that, when I reach the final “Remove and let cool …” step, will provide a successful product that is pleasing to the eye and my family’s taste buds. But if it doesn’t taste good, no matter how pretty it may look, that recipe goes in File 13, pronto. But bread? Oh dear. Without a bread machine, (I received one as a gift two years ago), my yeast breads are a waste of time, money and effort for they always come out of the oven as inedible bricks. Enter – a lot of disgust and “GRRRR-ing” here. So why bother, right?

Like failed baking attempts, the last thing you want to do is spend hours, days, weeks and months on blogging without revenue to show for it, right?

To show you that blogging is an endeavor that is worth your effort, here are a few facts that show how blogging truly affects your bottom line.

You can believe in blogging for your bottom line because:

It has proved to be one of the best ways to attract customers to your business. Studies have shown that 57% of businesses with a blog have gained at least one customer from their blog. This tells you that when you blog more often, you’ll gain more customers – bottom line!

Neil Patel, co-founder of Crazy Egg and Hello Bar, shares two case studies that support this statistic.

Todd Giannattasio used blogging to increase traffic by 1000% in just 8 weeks.
Alex Turnbull got 1000+ subscribers from a single blog post in less than 24 hours.

It highly affects consumer buying behavior even more than advertising does and it costs less than advertising, too.

61% of U.S. consumers have made a purchase based on a blog post.
77% of internet users read blogs.
81% of U.S. customers trust advice and information from blogs.
82% of customers enjoy reading relevant content from brands.
70% of customers learn about a company through articles rather than ads.

It is one of the most effective ways to get more traffic to your website. If you are short on funds and want to boost traffic to your website to generate leads and sales, start blogging!

Companies that blog receive 80% more new visitors to their website.
Blogging 16-20 times a month earns businesses 2 times more traffic than blogging once a week or less.
Business with over 200 total blog articles receive 4.6 times more traffic than those with under 20 blog posts.
Social media, search engines and email the most traffic to your website when you’re blogging.
46% of people read blogs more than once a day and share them via all devices. (This is one of the reasons why it’s so important that your website is mobile-friendly).

How blogging affects lead generation

As I said, blogging is one of the most effective ways to get more traffic to your website, and many believe it is the best way to get the best leads. Look at these neat numbers:

Small businesses with blogs generate 126% more leads.
Blogging 16 to 20 times in a 30-day period has earned B2B businesses nearly 3 times as many leads.
B2b marketers using blogs generate 67% more leads.

Marketers prefer blogging

37% of marketers believe blog posts are the most important type of content marketing.
21% of marketers have made blogging for their business a top priority.
25% of marketers believe blogging has the highest ROI of all marketing activities.

How to make sure your blogging efforts are not a futile waste of time, effort and expense – bottom line

Often time blogging doesn’t work for people simply because it is poorly executed. Follow these steps to generate the real results you want from your efforts:

Provide value for your audience
Create exceptional content. If it is not exceptional, it becomes more noise in an already noisy arena.
Build an audience through social media (I like to use Facebook, Google+, LinkedIn and Twitter) and an email list
Be consistent. Publish your blog posts on the same days, at the same times, every time.

And because I love to share great blogging tips, here are a few best practices to keep in mind. They’ll help build your bottom line. (Read more about all this here on my blog post: How To Market Your Business Powerfully Well Right Now)

Posting daily yields 5 times more traffic than posting weekly or less.
Blogs receive the highest traffic on Monday mornings.
Blog posts published on Thursdays get the most social shares.

Finally …

Be patient. Blogging pays off over time provided you are blogging consistently. Your posts will never disappear from search engines and they will even rank better in time than when they were first published. So make blogging a priority and watch for 13 times more positive ROI to arrive to your bottom line.

If you’re not blogging, call Rockin’ Robin Virtual Assistance at (307) 631-1867 or write robin@rockinrobinva.com for a FREE consultation. Find out how Rockin’ Robin can help you build your bottom line through a blogging and social media plan tailored to your business. Lack of time or the ability to write need not hold you back from the revenue you deserve.

References for the facts listed here: Neil Patel’s 2014 infographic found on quicksprout.com

About the author

Robin Carter

Robin excels in customer care as an affiliate manager. She provides exceptional affiliate support, establishes and maintain positive relationships with affiliates, and drives affiliate success by addressing their needs, resolving issues, and facilitating effective communication between affiliates and her clients' affiliate programs.