
You’ve invested a great deal of effort into writing an awesome blog post, but so what? Where do you go from here to make it really work like it’s supposed to? Now’s the time to leverage your blog post and get the results you need.
Not leveraging your post to get results is just like paying for an all-inclusive trip to Disney World but going there and settling for hamburgers, fries, and pop. And that’s it! What a waste of time and money, right? You definitely want to experience everything you paid for, like the Dole Whip my cousin Cathy says I really MUST try when we go, right? Right.
You also want to utilize all the options available to promote your blog post and get more traffic to your site. So, let’s unpack the essentials of an optimized and well-promoted post. Here we go!
Leverage Your Blog to the Max
1. Use Keywords
Providing quality content is your primary goal when writing a blog post. Your secondary goal is visibility. You want your business to be found quickly by your ideal customer.
Enter keywords. Keywords are what determines your post’s ranking by search engines. Optimizing your blog post means putting those keywords in all the right places:
- Title
- Headings
- Sub-Headings
- Meta Description
- Images (in the alt text)
But don’t overdo it! “Stuffing” your content with keywords makes your content look like SPAM and can have adverse effects on your search engine ranking. Yoast defines keyword density as “the number of times your focus keyword occurs on a web page, compared to the total text of that page.” For example, 1 keyword per 133 words of text equals a great keyword density of 7 percent.
2. Promote Your Post on Social Media
Posting your blog post on social media directs traffic to your site. It also increases engagement and reach. You can also post on your social media groups and personal social media channels for even more reach. Some social media groups do not allow for self-promotion. Know your group guidelines well and respect them.
3. Engage with Your Readers
The beauty of blog writing is that it helps your readers see you as a real person. When your readers and followers engage in conversation with you on your blog, they get to know you’re the real deal. Responding to comments builds relationship with your followers.
But don’t leave your readers hanging. Be quick to respond to their comments on your blog. When new visitors hop onto your blog and see engagement, especially your engagement, they’ll want to come back.
Bonus Tip: Search engines reward quality engagement in the comments on your blog posts. So ask for engagement from your readers and be quick to respond.
[bctt tweet=”Search engines reward quality engagement in the comments on your blog posts.” #RockinRobinVirtualAssistance #Blogging username=”@rocknrobinva”]
Blogging is one of the most effective marketing tools you can use for your business. Leverage your blog content by optimizing each post, promoting them on social media, and engaging with your readers. When you do this with consistency, the results you need will follow. Readership and traffic to your site will increase. And isn’t that what you want and need?
Do you need to leverage your blog and get results? If you want to get your business off the ground and build engagement but don’t know how or have the time to do so, we can help. Contact Rockin’ Robin Virtual Assistance LLC at (307) 631-1867 or schedule a free consultation today.
Rockin’ Robin Virtual Assistance LLC
robin@rockinrobinva.com | (307) 631-1867
“For increased sales, measurable results, and the lifestyle you crave”









