5 Powerful Reasons Why You Need to Blog Consistently
Writing a great blog post is not difficult to do. No kidding. With consistent effort and the application of these 5 building blocks, you can take your ideas and communicate them to your readers simply and easily. You can write a rockin’ blog post!
1. A Keyword Rich and Catchy Headline
A headline is the first most important building block of a rockin’ blog post. Always write the headline first. Good headlines grab attention, making the reader want to click on the post to read more.
Headlines can be fun, controversial, ask a question or introduce a list. For example: Why You Don’t Want to Blog, Should You Blog for Your Business? 5 Steps to Take When Writing a Blog Post.
They should include searchable keywords and phrases to help readers find your content easily.
Your headline is what they will see first on social media, in their RSS readers or in their Google search results.
Headlines should intrigue readers with the promise of value to come, inside your blog post.
2. Opening Paragraph
The second most important building block of a rockin’ blog post is a killer opening paragraph.
It’s best to start off your blog post with a quick, personal story your readers can relate to or that makes them laugh. Asking a question, citing a unique, startling or shocking factoid, sharing a quote or painting a word picture in the minds of your readers works well too. Allowing your readers to tell a story to themselves with analogies, metaphors or similes will make your readers think. Whatever you choose to do for the reader in your opening paragraph, make it fun. Draw them in. Create curiosity. Get the reader thinking, so that they will want to read more.
The opening paragraph is what shows up in social media.
Also, your opening paragraph is the only building block your readers will take the time to read carefully. Quickly assure them that their choice to click on your catchy headline was a worthwhile move. Those first few sentences should set the stage for what has been promised will come. They should encourage readers to keep reading and learn more. If you fail to grab the reader’s attention here in your opening paragraph, they’ll close the post and move on.
3. Body or Supporting Content
Your supporting content should be simple and scannable. Again, readers will carefully read your opening paragraph, but then their eyes will begin to skim your blog post. This is where subheadings come in. Readers like to consume a blog post in small chunks. Subheadings break up your post into small chunks making it easier and more inviting to read.
People love lists! To improve your formatting, include numbered lists or bullets, but just a few. Lists should be short and catchy. When you choose to use a list, make the point of your post before or after the list.
Throw bold, italics and links into your paragraphs, subheadings, bullets, numbered lists and images. Use whatever it takes to break up your blog post into small chunks for the reader’s benefit.
4. Closing or Final Thoughts
The third most important building block of a rockin’ blog post is the closing. Use one or two short paragraphs to tie back into your opening paragraph. Summarize your blog post without obvious repetition.
5. Add a Call-to-action
Finally, include a call-to-action. Sell something. Get people onto your list by offering them something valuable and free. Place a call-to-action banner somewhere in the content. Tell your reader what you want them to do.
BONUS Blog Post Building Block: Use Great Images
At least one image should be inserted at the top of every blog post you write, and it should not be less than 300 pixels wide.
Now off with you! You’ve got 5 awesome building blocks in your toolbox to write a great blog post with. Get busy taking that great idea of yours and communicating it to your readers. See? You really can write a great blog post!
Still want someone to create your blog post content for you? Rockin’ Robin specializes in online marketing through blog post content creation and social media posting. Contact Rockin’ Robin Virtual Assistance at (307) 631-1867 or robin@rockinrobinva.com today.
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