5 Powerful Reasons Why You Need to Blog Consistently
Using unique keywords is extremely important in building your website. They help potential customers find you online. They increase traffic to your website. They aren’t as important in search engine optimization (SEO) as they once were, because people began stuffing keywords into their website pages and blog posts in an effort to rank higher in Google searches, but they are still important.
Keywords – What are they?
A keyword:
- Is a particular word or group of words (long-tail keyword) which sum up the entire contents of a Web page.
- helps people search the internet to gather information or learn more about products and specific topics.
How are they used?
Search engines crawl sites looking for keywords or keyword phrases. If a keyword entered into a search bar is accurate, search engines will pull up sites, which have been indexed using that keyword, in the search results.
Why is this important?
Web crawlers (also called Internet bots or spiders) are sent to look for indexed keywords by search engines whenever someone conducts a Google search. The spider systematically browses the World Wide Web (www.) to index the content or pages of a website. Search engines use keywords and metadata to index website pages. Don’t let the word index throw you for a loop. If you’re old enough to remember, think old library system. Libraries used to organize index cards in card file drawers to index all of their books.
If you are using unique keywords on your website, spiders sent by search engines will find your website, index its content and pull up your website in search results. Creating website pages with keywords for spiders to find and index is what makes unique keywords important. Great SEO is all about indexing!
For example, when someone googles the long-tail keyword ‘’what is a virtual assistant,” the search engines will look for all indexed content using the keyword “virtual assistant.”
Search engines pull up sites or blog posts that contain the most relative content indexed with keywords searched for and list them on page one of Google. You want your website to be listed on page one of Google!
How do you find important keywords for your website?
First, write a list of 3 to 5 keywords.
Next, if you don’t already have one, set up a Google account now. (A Google account allows you to use adwords.google.com to research keywords that are in high demand that have a low level of competition).
- Go to adwords.google.com and sign in using your Google information
- In the next screen, choose “Tools”
- In the drop-down menu, choose “Keyword Planner”
- Next, choose “Search for new keywords using a phrase, website or category”
- In the box, type a keyword and click the blue box “Get Ideas”
In the first section, you’ll find “Search Item,” “Average Monthly Searches” and “Competition.”
Look for a keyword with at least 1000 Average Monthly Searches and Low Competition.
In the second section, you will find a group of “Keyword Ideas.” Click on the word “Competition” two times. That same list will reverse its order to lowest number of Average Monthly Searches and lowest Competition.
Now choose the keywords that best sum up what your website is all about, making sure they have at least 1000 Average Monthly Searches and Low Competition. If you find a keyword that really works for your website, go back to the top, enter that keyword into “Your product or service field” and click “Get Ideas.”
Check out this great article: How to Do Keyword Research: A 6-Point Checklist
When you choose keywords that do not have a high level of competition and provide lots of fresh content for search engine spiders, you will be rewarded with an appearance on page one of Google.
Remember, don’t choose keywords that have a high level of competition. If you do, your website is less likely to show up on the first page of Google.
Where should you use them in your content?
Your keywords should be used in each one of your blog posts in the following places:
- Title
- Webpage URL
- First sentence of the first paragraph
- At least one H2, H3 or H4 heading
- Meta description
- Image titles, alt texts and image descriptions as well as the image caption
Use them 3 to 4 times per every 100 words. Using them more than 6 times per 100 words is considered stuffing. Don’t do it. Making them bold, italicized and underlined does provide some SEO benefit, but don’t overdo it.
NOTE: Applying all of this to your content will slow down web crawlers as they crawl your content, and this is a good thing! It alerts the search engines that these specific keywords are relevant to your content, and the search engines will rank your content accordingly.
Are you using important keywords in your blogging content? Need help? Call (307) 631-1867 or email robin@rockinrobinva.com for a FREE 15-minute consultation today. Find out how important a well-placed keyword can alert search engines and rank your content accordingly.
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