5 Powerful Reasons Why You Need to Blog Consistently
As an entrepreneur, you want to know how to market your business. Who doesn’t, right? My best advice is to start blogging consistently, same day, same time, every week. It is the number 1 tool to market your business, boost traffic, generate leads and sales opportunities and share great value with your audience. And social media works as a powerful tool in addition to your consistent blogging to market your business in an even greater way. If you’re willing to spend the little bit of extra time it takes to post your blog posts to social media each week, you will connect with new potential customers, see more traffic to your website and boost your business’s Search Engine Page Rankings (SERPs). More traffic means more sales opportunities.
Which social media networks are best to market your business?
The top social networks sites are Facebook, Google+, LinkedIn and Twitter. They are free and easy to join. Be social! Tell everyone about your latest post on each of the Big Four.
Without a doubt, Facebook is the most popular social network out there. It is easy to use and can connect you with thousands all over the world in no time. Facebook can promote your products or services and increase brand awareness for your blog. The stronger your brand, the more popular your blog will be. Here are a few ways to increase awareness for your blog with a Facebook Business Page:
- Put a Facebook social plugin on your blog
- Hold a contest for your fans on your Facebook Business Page
- Keep your Facebook Business Page active
- Encourage engagement with your fans by posting interesting status updates
- Advertise your Facebook Business Page with Facebook Ads
Google+
Google+ has over 300 million monthly active users. That means it’s time to use Google+ to promote your brand if you aren’t already. Here are ways to use Google+ to gain main exposure for your content and your business:
- Create a personal profile or business page on Google+
- Claim Google+ Authorship with your Google+ personal profile
- Link your Google+ page to your website with the Google+ badge
- Use hashtags on every Google+ update
- Upload a 1000 x 1000 pixels profile picture and a 1600 x 900 pixels cover photo
- Use Google+ as your business page
- Host Google+ hangouts
- Join and create the right communities for your business
- Get a Google+ local places page (Create a Page, select Local Business or Place and enter your phone number. Google+ will connect you with your page if it already exists or prompt you to create one)
If you are trying to build your brand online, start using the powerful professional LinkedIn network. It is the richest source of customers in your niche. Here’s how to harness LinkedIn to generate more leads and sales opportunities:
- Fill out your LinkedIn profile in detail with appropriate keywords
- Use a professional photo on LinkedIn, always
- Keep experience and information up-to-date on LinkedIn
- Make your LinkedIn profile interesting
- Ask colleagues you have worked with who have LinkedIn profiles for a recommendation using the “Recommendation” feature
- Find and join LinkedIn groups to connect with like-minded people and influencers
- Include the URL of your LinkedIn profile on your business card and in your email signature
Note: Don’t connect with just anyone you come across. Connect with only those who will be useful to you professionally.
Twitter will definitely help you reach a wider audience. It’s face-paced and can be a lot of fun. Twitter is a great tool for driving traffic to your website and blog. Here are tips to help you market your business effectively using Twitter:
- Use your Twitter account and profile to tell your business story to the Twitter community
- Fill out your Twitter profile completely
- Follow Twitter users but be selective
- Tweet, reply, mention, direct message and retweet
- Talk about how your products and services benefit your customers, give people useful information and answer their questions
- Create tweets around links that compels people to click and learn more
- Integrate your Twitter account on your website and blog
- Get mobile with Twitter
Social media is indeed a boon when used wisely. It will:
- positively market your business
- reach the right audience in a faster way
- establish a strong online presence
- establish trust between you and your customers
- cause an increase in traffic to your website in big numbers
- revolutionize how you market your business
Social media is the most effective way to stay connected with your customers. It is the best source for spreading your blog posts and brand awareness to the world. Anything and everything spreads like wildfire on social media.
Use the powerful tool of social media to serve the needs of your audience and market your business. Write those blog posts every week. Post them to the Big Four. Gain new clients and watch your business grow!
If you’re struggling to market your business consistently through the powerful combo of blogging and social media, struggle no more. Call content marketing specialist Rockin’ Robin of Rockin’ Robin Virtual Assistance today for a free 15-minute consultation. Call (307) 631-1867 or write robin@rockinrobinva.com.
Related posts
