I’ve got a bit of a riddle, sort of a trick question for you. Sometimes the truth hurts. Brace yourself … Here goes … People are not reading your content. Actually, they aren’t reading anyone’s content. The reason? They’re scanning it. About half of those who read an online article will continue reading past the…
I’m passionate about marketing businesses through content creation. It’s exciting to talk about how I will create content versus what the result of creating the content will be. When I’m asked to talk about what I do, I jump right into talking about the features of my services rather than the benefits I offer. I do that on…
Are you blogging? If you aren’t, what’s stopping you? Is it your inability to see that blogging can and will produce revenue for your business, bottom line? Does it seem like a futile waste of time, effort and expense? Blogging for your business does relate to your bottom line, and I’m going to show you how it…
When you hear “content creation,” do you think short-cut, dishonest, lazy or impersonal content marketing? Content curation is anything but that, and it is certainly much more than copying and pasting. It takes time and effort to curate content properly. Beth Kanter defines content curation as the process of sorting through the vast amount of…
“Without a (killer) headline or post title that turns a browser into a reader, the rest of your words may as well not even exist” – Copyblogger Our nation’s annual birthday bash is here! The Fourth of July is one of my very most favorite holidays of the year. Pyrotechnic maniacs in the neighborhood have…
Is the best way to retain customers through building relationships and lots of interaction with them? Some say no. If not, then what do customers really want? You must find out and market to them according to what they want and need. Find out what customers really want What do customers really want? Is it…
As an entrepreneur, you want to know how to market your business. Who doesn’t, right? My best advice is to start blogging consistently, same day, same time, every week. It is the number 1 tool to market your business, boost traffic, generate leads and sales opportunities and share great value with your audience. And social…
My coach, Brian Basilico, has challenged me to grow my business by one, one more ideal client. And to increase my client base I must market my business, Rockin’ Robin Virtual Assistance, right now. That may sound daunting, but it really isn’t. To market your business well you must do the following: Write blog posts…
I don’t claim to be a search engine optimization (SEO) expert, but I do have a healthy respect for it. The rules are ever-changing and can be difficult to keep up with. However, I promise you, all attempts to drive traffic to your website are well worth your effort. And I’m here to tell you…
I want a successful blog and I know my clients do, too. Every week I work to improve my blogging and provide my clients’ readers with quality content they want to read and use. In my searches this week, I happened to stumble upon seven tests every blog must pass to guarantee a claim to fame.…